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Initial Plans Revealed for Grand Central's 2013 Centennial

Contact:             John Michael Kennedy, Goodman Media for GCT

                        (212) 576-2700 or gct@goodmanmedia.com

 

HAPPY BIRTHDAY GRAND CENTRAL:  INITIAL PLANS REVEALED

FOR GRAND CENTRAL TERMINAL’S 2013 CENTENNIAL

Attorney and Author Caroline Kennedy, Award-winning Director Spike Lee, and Internationally Acclaimed Opera Singer Jessye Norman Among Prominent New Yorkers to Join the Celebration.

NEW YORK CITY – The Metropolitan Transportation Authority (MTA) of New York and Metro-North Railroad announced initial plans today for Grand Central Terminal’s 100th anniversary celebration beginning in February 2013.  Among the details released:

  • Events Begin February 1, 2013 -- Plans are being developed now for a rededication birthday celebration on February 1, 2013 accompanied by the opening of a historic exhibition and kicking off a year’s worth of programs and events.  The Terminal opened to the public at midnight on February 1, 1913, and its first train left at 12:20 AM.  Centennial planners will commemorate the opening with a day-long celebration expected to include music and other public performances, and a dramatic multimedia exhibition developed by the New York Transit Museum that puts the Terminal into historical context, and emphasizes its indelible impact on New York City. 
  • Centennial Logo Revealed: Inspired by Terminal Icon -- Designed by the award-winning firm Pentagram, Grand Central’s new logo takes as its inspiration one of the landmark building’s most well-known icons – the clock atop the main hall information booth.  A stylized version of the century-old clock, with hands positioned at 7:13 (19:13 in military time used by the railroad, and a nod to the opening year) is centered over the words “Grand Central.”  Beneath that is the simple phrase “100 Years,” which will be dropped when the Centennial year ends.  The new logo serves as a starting point for retail and other signage within the building, and will appear on a newly designed website and have many other uses.  The new logo debuts publicly on Terminal screens today; commuters and visitors will begin seeing it throughout the Terminal later this year.
  • Committee Members Reflect New York City – A Centennial Committee will comprise prominent New Yorkers from a wide range of fields who will come together to celebrate the Terminal’s Centennial.  Committee chairs include MTA Chairman and CEO Joseph J. Lhota, former MTA Chairman Peter Stangl, and Caroline Kennedy, whose mother Jacqueline Kennedy Onassis was instrumental in saving Grand Central in the 1970s. Other committee members announced today include leaders in business, real estate, entertainment and non-profit sectors including celebrated filmmaker Spike Lee and opera legend Jessye Norman.  (A list of current Centennial Committee members is attached; the committee is in formation and is expected to grow throughout 2012.)

 

Centennial planners say the February 1, 2013 rededication is one of several headline events organized around four themes throughout the year.  They include: 

  • Preserving a Landmark, Creating a Legacy – A major renovation of the Terminal’s 42nd Street entrance in Spring 2013, creating a grander entry to Vanderbilt Hall and the main concourse;
  • Parade of Historic Trains/Transportation Month – May 2013 at Grand Central will be anchored by a rare public display of historic train cars in the Terminal, and activities centered on the history of railroading; and
  • Grand Central: The Next 100 Years – Exhibits and other public events in the fall of 2013 will explore how this monument to American transportation continues to inspire innovations and improvements in travel.

The headline events will be supplemented by a stream of sponsored programs and activities throughout the year including:

  • Family-friendly activities in and around the Terminal during Summer 2013, including institutions across the city paying tribute to the transportation hub; 
  • Retailers within Grand Central Terminal offering special sales and promotions;
  • The New York Transit Museum and Arts for Transit collaborate on a media exhibition inspired by the Grand Central.  (The Transit Museum will curate five exhibitions throughout 2013 and will release a beautifully illustrated coffee-table-style Centennial book);
  • A completely remodeled Centennial Edition of the Transit Museum’s annual Holiday Train Show; and
  • Release of historically themed Metrocards throughout the year.

“Happy Birthday, Grand Central!  That’s what 2013 is all about – a memorable year that brings together everyone with a stake in Grand Central Terminal and the future of New York City,” says Centennial Committee Chair Peter Stangl.  “We will ensure that everyone is welcomed to celebrate this milestone, whether they’re commuting through here each day, visiting the Terminal for its destination dining and shopping, or coming from far corners of the globe to take part in this series of spectacular events.”

“Grand Central Terminal is truly one of the city’s great public spaces,” said MTA Chairman & CEO Joseph J. Lhota. “I have always thought that Grand Central is the heart of New York City, and this Centennial celebration will show all of New York just how grand the Terminal really is.”

“Grand Central functions first and foremost as a transportation hub and, in doing so spectacularly for nearly a century, it has become a beloved symbol of New York City itself, with all its contradictions – constant motion and quiet contemplation, strangers rushing by, and reunions at the clock,” said Metro-North President Howard Permut.  “New Yorkers love the Terminal because a walk across the Concourse still makes one’s heart race and inspires awe with its beauty.  But it should not go unmentioned that Grand Central is the heart of Metro-North Railroad, the nation’s largest commuter rail system.  We are proud to be the steward of this great gateway.”  

A comprehensive website for the Centennial will debut in June 2012 with more detail on plans for 2013.  Together with the website, the Terminal’s social media channels on Facebook, Twitter and Foursquare will promote and engage consumers wishing to partake in the celebration.  An international marketing and promotions campaign for the Centennial will kick into high gear this summer.  Premier Partnerships has been retained to secure Centennial sponsors and other event partners; additional announcements are due later this year. 

GRAND CENTRAL TERMINAL CENTENNIAL COMMITTEE

As of March 20, 2012; Committee Still in Formation

LEADERSHIP

TITLE

ORGANIZATION

Mr. Peter Stangl

Committee Chair

Centennial Committee

Ms. Caroline Kennedy

Honorary Chair

Centennial Committee

     

MEMBERS/ALPHA ORDER

TITLE

ORGANIZATION

Mr. Richard T. Anderson

President

New York Building Congress

Mr. Kent L. Barwick

President Emeritus

The Municipal Art Society of New York

Ms. Laurie Beckelman

Principal

Beckelman + Capalino

Mr. John Belle

Principal

Beyer Blinder Belle

Dr. Jamshed Bharucha

President

The Cooper Union

Mr. Lee C. Bollinger

Chairman

New York Federal Reserve Bank;  President, Columbia University

Mr. Alfred C. Cerullo, III

President

Grand Central Partnership

Mr. Vin Cipolla

President

The Municipal Art Society of New York

Ms. Joan K. Davidson

Board Member

The JM Kaplan Fund

Mr. George Fertitta

Chief Executive Officer

NYC & Company

Mr. Kenneth K. Fisher

Attorney

Cozen O'Connor

Mr. Bob Jeffrey

Worldwide Chairman & CEO

JWT

Ms. Susan Henshaw Jones

President & Director

Museum of the City of New York

Mr. Spike Lee

Film Director, and Founder

 40 Acres and a Mule Filmworks

Mr. Randy Levine

President

New York Yankees

Mr. Gregory Long

CEO & President

The New York Botanical Garden

Mr. Peter Malkin

Chairman

Malkin Properties

Dr. Anthony Marx

President & CEO

The New York Public Library

Ms. Stephanie Meeks

President

National Trust for Historic Preservation

Dr. Khalil Gibran Muhammad

Director

Schomburg Center for Research in Black Culture

Ms. Jessye Norman

Opera Singer/Philanthropist

 

Mr. Fred Papert

President

42nd Street Development Corporation

Mr. Steven Spinola

President

The Real Estate Board of New York

Mr. Arthur Sulzberger, Jr.

Chairman & Publisher

The New York Times Company

Mr. Kathryn S. Wylde

President & CEO

Partnership for New York Cit