2011 Holiday Fair Vendor Information
Vanderbilt Hall, Grand Central Terminal
 Entering its 12th year, The Grand Central Holiday Fair is a unique New York City holiday shopping experience. Known for its exceptional product mix, the Holiday Fair attracts a broad and attractive demographic of local New Yorkers, commuters, and tourists alike. Grand Central Terminal is a must see destination during the holiday season, and the Holiday Fair is the only holiday market in the city to operate indoors! Conveniently located in the heart of midtown Manhattan, Grand Central Terminal’s historic Vanderbilt Hall is the perfect venue for any craftsperson, artisan, or gift vendor.
By the Numbers
| Avg. # of daily visitors to GCT during the holidays: |
1,000,000 |
| # of Tourists who visit GCT in December: |
2,000,000 |
| Avg. Household Income: |
$96,000 |
| Booth Rental Fee: |
$14,750 |
| Total # of Booths: |
76 |
| Average Sales Per Booth (2010): |
$98,022 |
| Days of Operation: |
40 |
Application/Selection Process
- Vendors must complete and submit the online application no later than June 24.
- Through the online application, all vendors must upload a minimum of 3 color photographs that accurately depict the products that they intend to sell.
- Vendor selection is juried by a selection committee.
- The fair does not include food products; vendors selling food products will not be accepted.
- Accepted vendors will receive an email including a Letter of Intent by July 11.
- The Letter of Intent (LOI) must be completed and returned by July 25.
- Accepted vendors must submit payment, along with a signed permit, no later than September 12th.
- All vendors are required to attend a Vendor Merchandising Meeting to review booth setup and merchandising.
Important Dates
| Application Due Date: |
June 24 |
| Acceptances and LOIs sent: |
July 11 |
| LOIs Due: |
July 25 |
| Payment and Permits Due: |
September 12 |
| Vendor Merchandising Meetings: |
September 19 - October 21 |
| Vendor Load In: |
November 12 - 13 |
| The fair is open: |
November 14 - December 24
Closed on Thanksgiving, November 25 |
| Vendor Load Out: |
December 26 |
Click here for vendor application
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