2015 HOLIDAY FAIR VENDOR INFORMATION
CALLING ALL ARTISANS!
Photo credit: MTA/Patrick Cashin
The beloved Grand Central Holiday Fair offers you the extraordinary opportunity to showcase your one-of-a-kind creations to more than one million New Yorkers, commuters, and tourists every day!
- CENTRALLY LOCATED IN A MAJOR TRANSIT HUB IN MIDTOWN MANHATTAN
- UP TO ONE MILLION VISITORS DAILY
- INDOOR, CLIMATE-CONTROLLED SPACE
- 24-HOUR ON-SITE SECURITY
- CURATED SELECTION OF HIGH QUALITY MERCHANDISE
- FOCUS ON HANDCRAFTED, AMERICAN-MADE PRODUCTS
- PROACTIVE PRESS OUTREACH AND ADVERTISING
The Holiday Fair fills Grand Central's historic Vanderbilt Hall with 76 booths featuring an exceptional mix of handmade products, including art, accessories, home goods, toys, jewelry, bath and body products, and men's, women's, and children's apparel.
Artisans from recent Holiday Fairs have not only sold high volumes of product, but have also landed wholesale accounts with major retailers, sold pieces to museums, broadened their retail client bases, and have been profiled on local and national television.
BY THE NUMBERS
|Average # of daily visitors to Grand Central during the holidays:||1,000,000|
|Booth rental fee:||$17,500|
|Total # of booths:||76|
|Average sales per booth (2014):||$116,000|
|Average jewelry booth sales (2014):||$133,000|
|Days of operation:||38|
All vendors are responsible for staffing their booths during Fair hours. We require that the designer be on-site to meet with customers no less than 75% of the operating days of the Fair. The Holiday Fair is monitored by security 24 hours a day. Merchandise can be left in place when the fair closes.
Each booth is 10 feet wide and 7 feet deep, equipped with 3 walls, 4 lighting fixtures, and 2 electrical outlets. The vendor is responsible for all furniture, decorations, signage, fixtures, and additional lighting — all subject to Holiday Fair management approval. Each vendor must be able to provide adequate inventory levels for the duration of the Fair to maintain a full, attractive booth.
Holiday Fair management does proactive PR outreach leading up to and throughout the Fair. As a result of these efforts, the Fair has received considerable press coverage both locally and internationally. Some publications include The New York Times, The New York Daily News..., and a number of popular blogs.” [Delete: “to name a few”] We also produce a print and online ad campaign with signage throughout the Terminal and beyond.
APPLICATION & SELECTION PROCESS
Vendors must complete and submit the online application no later than June 5. Applications received after that date will not be reviewed. The application must include a minimum of 4 color photographs which accurately depict the products that you intend to sell, and 1 photo of a previously merchandised booth.
The selection committee will judge merchandise based on design, creativity, quality, price point, and classification. Accepted vendors will be notified via email by June 30. Accepted vendors must submit a non-refundable payment of $16,690 along with a signed permit, no later than September 11. Final payment of $5,563 is due no later than October 12. Accepted vendors are required to attend a vendor meeting to review booth set up and merchandising 1-2 months before the Fair begins.
|Application due date:||June 5|
|Acceptances sent:||June 30|
|Non-refundable payment due ($16,690):||September 10|
|Final payment due ($5,536):||October 12|
|Vendor merchandising meetings:||September 14 - October 21|
|Vendor load in:||November 14 - 15|
|The fair is open:||
November 16 - December 24
Mon-Fri 10am-8pm; Sat 10am-7pm; Sun 11am-6pm
Closed on Thanksgiving, November 26
|Vendor load out:||December 26|