Looking to sponsor a landmark of an event? There are few opportunities that a brand has to align itself with New York City’s most-visited landmark. The annual Grand Central Holiday Fair is our premiere sponsorship opportunity, which promises unparalleled visibility and reach.

The Grand Central Holiday Fair is a favorite destination for all holiday shoppers. 40 exceptional specialty vendors will sell their wares to millions of visitors inside historic Vanderbilt Hall. The elegant indoor market features an eclectic mix of art, clothing, handbags, jewelry, accessories, bath and body items, home goods, collectible toys, holiday items, and more, all made by talented artisans and craftspeople.

Quick facts:

  • The Grand Central Holiday Fair runs annually from mid-November to December 24
  • 1 million people per day walk through Grand Central during the holiday season.
  • Average sales per Holiday Fair booth: $110,000.
  • As part of the sponsorship your brand will receive:
  • Signage, branding and advertising, publicity, and the opportunity for sales and sampling

Learn more about sponsorship with our Holiday Fair Sponsorship Deck.

Download pdf


To start the conversation, please fill out the form below.