Grand Central Terminal Website Wins Series of Awards
July 12, 2018
New Website Honored for Its Redesign, Made Public Last Year Along with New Logo
Grand Central Terminal announced today it has won several awards this year for its new website, www.grandcentralterminal.com. The site was redesigned last year and made public in September 2017, in tandem with the historic landmark’s new logo.
Grand Central Terminal and the Metropolitan Transportation Authority (MTA) enlisted Digital Natives Group to redesign and develop the website, which celebrates the beauty and history of the New York City landmark, while also highlighting shopping, dining, and tours available at the century-old transportation hub. The new, fully-responsive website was redesigned to include the following: a large assortment of vivid imagery, both historic and contemporary, that capture all the fine details of the architectural marvel; an easy-to-navigate interactive directory that makes it easier for users to find shops, drinks, and food available within the Terminal; 360° photography of the Terminal’s most famous spaces; and a robust exploration of Grand Central’s history, presented by New York Transit Museum.
“Metro-North is proud to serve as the steward for Grand Central Terminal,” said Metro-North President Catherine Rinaldi. “The Terminal is not only central to the lives of our customers, but it’s an iconic destination that attracts visitors from across the country and around the world. A well-curated website can only help the public more easily find the many offerings available in this world class transportation hub.”
The following organizations honored the new website this year:
- Communicator Awards, which honors excellence in marketing and communications, bestowed upon the Grand Central website four awards of excellence in the categories of Features – User Experience, Features – Visual Appeal/Aesthetic, Website – Real Estate, and Website – Travel/Tourism. The award nominees are judged by The Academy of Interactive & Visual Arts (AIVA), which includes some of the biggest names in the industry from all areas of marketing and communications. More information on the Communicator Awards is available here.
- Muse Creative Awards, an international competition for creative professionals who possess the unique ability to inspire with a concept, idea or design, named Grand Central a Gold Winner in the Aesthetics category and a Rose Gold Winner in the Real Estate category. More information on the Muse Creative Awards is available here.
- The Summit Creative Award spotlights works created by small and mid-sized marketing firms around the globe. Grand Central won Gold in the Travel/Tourism/Nature Website category. More information on the Summit awards is available here.
“We couldn’t be more honored to have played a part in helping tell the story of this amazing New York City institution. Designing the website for Grand Central Terminal was a team effort that required massive coordination among stakeholders and balancing all the diverse audiences Grand Central serves – and we are proud to see all of that hard work pay off. Huge congratulations to everybody involved, and here’s to the next stop in this icon’s journey!” said Ben Guttmann, Partner at Digital Natives Group.
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About Grand Central Terminal:
MTA Metro-North Railroad is the steward of Grand Central Terminal, which stands as one of America’s greatest transportation hubs and one of New York City’s most iconic buildings. It is both a national landmark and an international example of the success that can be achieved giving new life to a historic building that otherwise may have been destroyed. The Grand Central brand reflects the remarkable caliber of services in the Terminal, including boutique restaurants and cocktail lounges, a gourmet market, and many specialty shops. It draws more than 750,000 national and international visitors each day and wows them with its varied offerings and tour programs. Storied Vanderbilt Hall, once the waiting room for long-distance travelers, is among the most-desired public event spaces in the city.
To set up interviews, receive images and more information, please contact Goodman Media for Grand Central Terminal, 212-576-2700, GCT@goodmanmedia.com.