Holiday Fair - Grand Central

Holiday Fair Vendor Applicants


The Grand Central Holiday Fair offers you the extraordinary opportunity to showcase your one-of-a-kind creations to more than one million New Yorkers, commuters, and tourists every day!

  • Centrally located in a major transit hub in Midtown Manhattan
  • Up to one million visitors daily
  • Indoor, climate-controlled space
  • 24-hour on-site security
  • Curated selection of high-quality merchandise
  • Focus on handcrafted American-made products
  • Proactive press outreach and advertising

The Holiday Fair fills Grand Central’s historic Vanderbilt Hall with an exceptional mix of handmade products including art, accessories, home goods, toys, jewelry, bath and body products, and men’s, women’s, and children’s apparel. Artisans from recent Holiday Fairs have not only sold high volumes of product, but have landed wholesale accounts with major retailers, sold pieces to museums, broadened their retail client bases, and been profiled on local and national television.





The Holiday Fair is monitored by security 24 hours a day. Merchandise can be left in place when the Fair closes.


All vendors are responsible for staffing their booths during Fair hours. We require that the designer be on-site to meet with customers no less than 75% of the operating days of the Fair.


Holiday Fair management does proactive PR outreach leading up to and throughout the Fair. As a result of these efforts, the Fair has received considerable press coverage both locally and internationally. Some publications include The New York Times, The New York Daily News, The New York Post, Time Out New York, Fox 5, and a number of popular blogs. We also produce a print and online ad campaign, as well as signage throughout the Terminal and beyond.

Application & selection process

Vendors must complete and submit the online application no later than June 17. Applications received after that date will not be reviewed. The application must include a minimum of 4 color photographs which accurately depict the products that you intend to sell and 1 photo of a previously merchandised booth. The selection committee will review merchandise based on design, creativity, quality, price point, and classification. Accepted vendors will be notified via email by July 15. Accepted vendors must submit a non-refundable deposit of $12,500, along with a signed permit, no later than September 5. Final payment of $6,000 due October 14.

*There is an additional fee of $325 for new signage as required if existing signage is not in our inventory, due with the final payment on October 14. New accepted vendors are required to attend a vendor meeting to review booth set up and merchandising 1-2 months before the Fair begins.



“Grand Central exceeded our sales goals and expectations by 60%! We were blown away by the sheer volume of customers and by our average sale for new and existing customers. We left wishing the Fair would be open year-round.”

- Shahla Karimi, Co-Owner of Au Showroom

By the Numbers

Estimated # of daily visitors to Grand Central during the holidays
Booth rental fee
Non-refundable deposit
Fee for new signage*
Remaining payment
Avg sales reported per booth (2018)
Avg jewelry booth sales reported (2018)
Days of operation
* as required if existing signage is not in our inventory.

Important Dates

June 17
Application due date
July 15
Acceptances sent
September 5
Non-refundable deposit due ($12,500)
October 14
Fee for new signage, if required ($325)*
October 14
Final payment due ($6,000)
November 18 – December 24
The Fair is open
November 28
Closed on Thanksgiving
December 26
Vendor load out