Holiday Fair - Grand Central

Holiday Fair Vendor Applicants

We are no longer accepting applications for the 2018 Holiday Fair. Applications for next year’s fair will be available mid-April. In addition to the application, we hold a Casting Call for new prospective vendors and artisans to present their products to the selection committee. Sign up for our weekly email newsletter or follow us on Facebook to stay up-to-date on these deadlines and dates.


The beloved Grand Central Holiday Fair offers you the extraordinary opportunity to showcase your one-of-a-kind creations to more than one million New Yorkers, commuters, and tourists every day!

  • Centrally located in a major transit hub in midtown Manhattan
  • Up to one million visitors daily
  • Indoor, climate-controlled space
  • 24-hour on-site security
  • Curated selection of high-quality merchandise
  • Focus on handcrafted, American-made products
  • Proactive press outreach and advertising

The Holiday Fair fills Grand Central’s historic Vanderbilt Hall with an exceptional mix of handmade products, including art, accessories, home goods, toys, jewelry, bath and body products, and apparel for men, women, and children.

Artisans from recent Holiday Fairs have not only sold high volumes of product, but have also landed wholesale accounts with major retailers, sold pieces to museums, broadened their retail client bases, and have been profiled on local and national television.

Download Brochure

Grand Central passage


Vendors must complete and submit the online application no later than June 16. Applications received after that date will not be reviewed. The application must include a minimum of 4 color photographs which accurately depict the products that you intend to sell, and 1 photo of a previously merchandised booth.

The selection committee will judge merchandise based on design, creativity, quality, price point, and classification. Accepted vendors will be notified via email by July 14. Accepted vendors must submit a non-refundable payment of $12,500 along with a signed permit, no later than September 5. Final payment of $6,000 is due no later than October 12. There is an additional fee of $300 for new signage as required if existing signage is not in our inventory, due with the final payment no later than October 12. Accepted vendors are required to attend a vendor meeting to review booth set up and merchandising 1-2 months before the Fair begins.

“Grand Central exceeded our sales goals and expectations by 60%! We were blown away by the sheer volume of customers and by our average sale for new and existing customers. We left wishing the fair would be open year-round.”

Shahla Karimi, Co-Owner of Au Showroom

By the Numbers

Average # of daily holiday visitors to GCT
Booth rental fee
Fee for new signage as required if existing signage is not in our inventory
Total # of booths
Average sales per booth (2017)
Average sales per jewelry booth (2017)
Days of operation

Important Dates

June 16
Application due date
July 14
Acceptances sent
September 5
Non-refundable payment due ($12,500)
October 12
Final payment due ($6,000)
Fee for new signage as required if existing signage is not in our inventory ($300)
November 10 – November 11
Vendor load in
November 13 – December 24
The fair is open:
Mon–Fri 10AM–8PM
Sat 10AM–7PM
Sun 11AM–6PM
Christmas Eve open 10AM-6PM
Hours subject to change.
November 22
Closed on Thanksgiving
December 26
Vendor load out


All vendors are responsible for staffing their booths during Fair hours. We require that the designer be on-site to meet with customers no less than 75% of the operating days of the Fair. The Holiday Fair is monitored by security 24 hours a day. Merchandise can be left in place when the fair closes.


The vendor is responsible for all furniture, decorations, signage, fixtures, and additional lighting — all subject to Holiday Fair management approval. Each vendor must be able to provide adequate inventory levels for the duration of the Fair to maintain a full, attractive booth.


Holiday Fair management does proactive press outreach leading up to and throughout the Fair. As a result of these efforts, the Fair has received considerable press coverage both locally and internationally. Some publications include NY1, HuffPost, Time Out New York, Fox 5, and a number of popular blogs. We also produce a print and online ad campaign with signage throughout the Terminal and beyond.

Saskia and Vries